Enduring symbols of the
Olympics are
everywhere in London, and I'm not just talking about ATMs for Visa, a
ubiquitous
Olympic sponsor.
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Enlarge Leon Neal/AFP/Getty Images London's flame stands inside Olympic Stadium during the opening ceremony of the London 2012 Olympic Games on Friday.
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The five Olympic rings grace every wall, walk, sign, banner and building in and around the
Olympic Park and other venues.
But the Olympic flame, the other most recognizable symbol of the Olympics, is invisible to all but a relative few.
Spectators
lucky enough — and affluent enough — to get tickets to track and field
events in the Olympic Stadium will see the flame. Video screens outside
the venue feature the flame at times, but getting close enough to see
those screens requires tickets to an event or a $15 fee for entry to the
Olympic Park.
This sedate display of
the blazing Olympic cauldron follows an 8,000 mile journey for the flame
from ancient Olympia in Greece to London. Eight thousand torchbearers
carried the flame all across Great Britain, with spectators cheering and
crying as it passed, before the cauldron was dramatically assembled and
lit at the opening ceremony last Friday.
London's
hiding of the flame has its origins in the 1948 Olympic Games, which
were also held in the city. The cauldron then also was visible only to
athletes and spectators in Wembley Stadium.
London Olympics chief Sebastian Coe was defensive at a Sunday news conference when asked about the invisibility of the flame.
"It
wasn't created as a tourist attraction," Coe explained. "It is in the
Olympic stadium. It will remain in the Olympic stadium ... and I think
that's fine."
Jamie Squire/Getty Images Sydney's Olympic Flame towered over the stadium during the 2000 games.
But consider this: At the Sydney 2000
Olympics, thousands of Australians traveled to the Olympic stadium to
hold up their arms like our Lady Liberty, with the flame appearing just
above their hands.
In Beijing four
years ago, thousands of Chinese citizens without any other access to the
Olympics stood five-and-ten deep outside the fence, posing with the
Olympic flame in the distance, which was visible for miles.
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